Semrush Vs. Ahrefs: Why Are The Number Of Indexed Pages Different From Google?

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Today’s Ask An SEO concern comes from Kayle from Cape Town, who asks:

Google shows 314 of my web sites pages are indexed, but Ahrefs only shows 260 internal pages and Semrush just reveals 220. What does this mean? How can I accurately cross-check whether all my pages are indexed?

Whoever stated “numbers do not lie” never ever worked with a modern-day analytics program– or, any program that tries to imitate what Google is doing. Those programs lie all the time.

But the lies aren’t dubious.

None of the tools we use are trying to trick us into believing we have different outcomes than we do.

Understanding how a tool works, what it is determining, and how to finest read those measurements is a vital skill for any digital online marketer.

So, how do you understand the differences between diverse results in different tools?

Look At The Tool’s Source

The initial step in understanding how to comprehend arise from several tools is to comprehend the tool you are utilizing.

Where does that tool pull its data?

How does it pull information?

Is the data going to be precise or more of a trend gauge?

For instance, new SEO pros are often stunned by the disparities when looking at Semrush’s traffic estimates vs. numbers in Google Analytics.

But if you comprehend how each tool gets its data, its proper use ends up being self-apparent.

Semrush’s traffic analysis is based on the number of keywords a site ranks for and a price quote of just how much traffic each keyword will bring.

This is extremely inaccurate when seeking to compare outright data for websites.

If you are searching for traffic trends in time, Semrush is one of the very best tools out there for competitive analysis.

However I would never ever utilize it to determine the traffic on a website where we have access to Google Analytics, since Google Analytics measures the actual visitors to a site.

Semrush price quotes traffic; Google Analytics measures traffic.

Huge distinction.

Ahrefs Vs. Semrush Vs. Google Search Console

Let’s get to the question at hand.

If I am trying to understand the number of indexed pages for a website I manage, I’m only going to rely on data from Google Search Console. Why?

Google Browse Console (GSC) is the only tool of the 3 in concern that measures how many pages are indexed vs. approximates the number of indexed pages.

Is Google Browse Console always entirely correct? No.

However in nearly every case, GSC will offer a more precise representation of how many pages are actually indexed.

Both Semrush and Ahrefs offer the alternative to link your GSC information to your account.

This makes the data from those tools more precise on your website.

This does not indicate that the varieties of rivals’ sites– or websites where you do not manage the Google Search Console– are going to have more precise results in Ahrefs or Semrush.

However if you need competitive analysis, Ahrefs and Semrush are the very best way to compare apples to apples.

As far are “cross-checking whether all your pages are indexed,” I don’t believe that’s necessary.

Google is the location you desire all of your pages indexed.

Google Browse Console was produced that purpose.

It’s the only source of initial information you have when it comes to Google’s index, because search operators don’t return precise results and haven’t for some time.

In Conclusion

It is necessary for digital marketers to understand what a tool does, where its data originates from, and the very best way to use it.

So far, I have not seen an AI that is a substitute for a keen marketing mind equipped with the understanding of how the ecosystem works.

So prior to you run an analysis, understand the tool and what it is best utilized for.

You’ll be a better digital online marketer if you understand what you are measuring, how, and why.

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Included Image: Dikushin Dmitry/Best SMM Panel