Is IP Address A Google Ranking Element?

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Does the IP address of your site’s server impact your rankings in search engine result? According to some sources around the web, your IP address is a ranking signal used by Google.

However does your IP address have the possible to assist or harm your rankings in search? Continue reading to discover whether IP addresses are a Google ranking factor.

The Claim: IP Address As A Ranking Element

Articles on the internet from reputable marketing websites declare that Google has over 200 “understood” ranking factors.

These lists frequently include declarations about flagged IP addresses impacting rankings or higher-value links since they are from different C-class IP addresses.

Screenshot from HubSpot.com, June 2022 Thankfully, these lists sparked numerous conversations with Google employees about the validity of IP addresses as ranking consider Google’s algorithm.

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The Proof Versus IP Address As A Ranking Aspect

In 2010, Matt Cutts, former head of Google’s webspam group, was asked if the ranking of a client’s site would be impacted by spammy websites on the same server.

His reaction:

“On the list of things that I fret about, that would not be near the top. So I understand, and Google comprehends that shared web hosting occurs. You can’t truly control who else is on that IP address or class c subnet.”

Eventually, Google chose if they did something about it on an IP address or Class C subnet, the spammers would simply transfer to another IP address. For that reason, it would not be the most effective way to deal with the concern.

Cutts did keep in mind a particular exception, where an IP address had 26,000 spam websites and one non-spammy website that welcomed more examination but restated that this was an extraordinary outlier.

In 2011, a tweet from Kaspar Szymanski, another former member of Google’s webspam team, noted that Google can do something about it when totally free hosts have been enormously spammed.

In 2016, throughout a Google Web Designer Headquarters Hours, John Mueller, Browse Supporter at Google, was asked if having all of a group’s sites on the same c block of IP addresses was a problem.

He answered:

“No, that’s perfectly fine. So that’s not something where you synthetically need to purchase IP address blocks to simply shuffle things around.

And specifically if you are on a CDN, then maybe you’ll wind up on an IP address block that’s used by other business. Or if you’re on shared hosting, then these things happen. That’s not something you need to artificially move.”

In March 2018, Mueller was asked if an IP change with a various geo-location would impact SEO. He reacted:

“If you move to a server in a various place? Typically not. We get enough geotargeting details otherwise, e.g., from the TLD & geotargeting settings in Browse Console.”

A couple of months later on, Mueller responded to a tweet asking if Google still counted bad neighborhoods as a ranking signal and if a devoted IP was essential.

“Shared IP addresses are fine for search! Great deals of hosting/ CDN environments use them.”

In October 2018, Mueller was asked if the IP address location mattered for a site’s rankings. His reaction was simply, “Nope.”

A couple of tweets later, within the very same Buy Twitter Verified thread, another user commented that IP addresses mattered regarding backlinks. Mueller again responded with a simple “Nope.”

In June 2019, Mueller got a concern about Google Browse Console revealing a website’s IP address instead of a domain. His response:

“Typically, getting your IP addresses indexed is a bad idea. IP addresses are often momentary.”

He recommended that the user guarantee the IP address redirects to their domain.

A couple of months later on, when asked if links from IP addresses were bad, Mueller tweeted:

“Links from IP addresses are definitely great. The majority of the time, it implies the server wasn’t set up well (we canonicalized to the IP address instead of the hostname, simple to fix with redirects & rel=canonical), however that’s just a technical information. It doesn’t mean they’re bad.”

In early 2020, when asked about getting links from different IP addresses, Mueller said that the bad part was the user was making the backlinks themselves– not the IP addresses.

Then, in June, Mueller was asked what occurs if a website on an IP address bought links. Would there be an IP-level action taken?

“Shared hosting & CDNs on a single IP is really typical. Having some bad sites on an IP does not make whatever on that IP bad.”

In September, during a conversation about bad communities affecting search rankings, Mueller mentioned:

“I’m not aware of any ranking algorithm that would take IPs like that into account. Look at Blog writer. There are terrific sites that do well (disregarding on-page constraints, etc), and there are terrible websites hosted there. It’s all the exact same facilities, the very same IP addresses.”

In November, Gary Illyes, Chief of Sunlight and Happiness at Google, shared an enjoyable fact.

“Enjoyable fact: altering a site’s underlaying facilities like servers, IPs, you call it, can change how fast and often Googlebot crawls from stated site. That’s due to the fact that it actually detects that something altered, which prompts it to relearn how quick and typically it can crawl.”

While it’s interesting details, it seems to impact crawling and not ranking. Crawling is, obviously, required to rank, however crawling is not a ranking factor.

In 2021, a Buy Twitter Verified user asked if IP canonicalization might positively impact SEO. Meuller replied:

“Unless folks are connecting to your website’s IP address (which would be unexpected), this would not have any effect on SEO.”

Later in December, when asked if an IP address rather of a hostname looks uncommon when Google assesses a link’s quality, Meuller specified, “Ip addresses are fine. The web has lots of them.”

If you’re stressed over your IP address or hosting business, the agreement seems to be: Don’t worry.

Get More Google Ranking Factor Insights.

Our Verdict: IP Address Is Not A Ranking Factor Anymore

Perhaps in the past, Google try out IP-level actions against spammy websites. But it should have found this ineffective since we are not seeing any verification from Google agents that IP addresses, shared hosting, and bad neighborhoods belong of the algorithm.

For that reason, we can conclude for now that IP addresses are not a ranking element.

Included Image: Paulo Bobita/Best SMM Panel

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