How To Achieve 7-Figures With Your Law Office Marketing Website

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Numerous law firms are merely renting area when it concerns their internet marketing.

Whether it’s Google pay-per-click (PPC) advertisements, Buy Facebook Verified Advertisements, or social networks, these channels often yield only short-lived wins. When you pull the investment, your results go away completely.

Your site, on the other hand, can be a 24/7 selling tool for your law firm practice. It can efficiently become your greatest property, getting leads and cases while you sleep.

In this guide, we’ll discuss how to turn your site into the ultimate marketing tool for your law practice and create 7 figures in earnings for your service.

A Well-Optimized Law Practice Website Can Yield Substantial Results

With your law practice’s website, you can utilize content marketing to your benefit to generate financially rewarding outcomes for your service. Material and SEO allow you to attract users naturally and convert traffic passively into brand-new cases for your law practice.

As an example, a high-ranking website in a competitive market getting 1,000 users monthly can get big results:

  • Convert visitors at 2-5% = 20-50 leads.
  • Convert even 10-20% of leads = 2-10 cases.
  • Typical $8000 profits per case = $16,000-$80,000 regular monthly income from one page.

Over the course of a year, this could lead to high six-figures to seven-figures in income!

The Structures Of A Revenue-Generating Law Office Site

At its core, your law practice site should serve to speak with the requirements, has a hard time, and interests of your target market. It ought to be laser-focused on your practice location, who you serve, and what you have to offer.

With this in mind, a well-crafted site content technique ought to specify:

  • Your organization goals (the cases you want).
  • What competitors are doing.
  • What pages to compose and keywords to target.
  • How to use your content budget.
  • Your editorial calendar.
  • The purpose/intent of each page.
  • PR and backlink technique.

Below, we’ll dive deeper into how to develop this method, construct out remarkable material, and attain your seven-figure revenue goals.

1. Specify The Cases You Desired

The initial step to developing a successful website marketing strategy is to specify the kinds of legal cases you want.

This activity will assist you figure out the types of individuals you want to reach, the kind of material you ought to develop, and the types of SEO keywords you require to target.

That way, you wind up marketing to a more specific subset of possible customers, instead of a broad variety of users.

Not sure where to set your focus? Here are a few questions that might assist:

  • Which of your cases are the most successful?
  • What types of cases are you not getting enough of?
  • In what markets are you strongest?
  • In which markets do you want to enhance?
  • Are there any practice areas you want to explore?

At the end of this activity, you may decide that you wish to bring in more household law cases, foreclosure law cases, or DUI cases– whatever it is, getting hyper-focused on the kinds of cases you wish to draw in will just make your site marketing even stronger.

2. Determine Your Top Rivals

One of the very best ways to “hack” your website marketing strategy is to figure out what’s working for your rivals.

By “rivals” we suggest law firms that are working to bring in the types of cases you’re trying to bring in, at the same level at which your law office is currently running.

I say this because I see many law practice trying to out beat and outrank the “big” fish and this can feel like a losing battle. You wish to set your sights on your closest rivals, increase above them, and after that get more competitive with your technique.

Here are a couple of ways to identify your closest competitors:

  • Conduct a Google search of your legal practice location + your service area (e.g., “family law Kirkland”, “DUI lawyer LA”, “Denver probate attorney” etc). Bear in mind of the top-ranking domains (i.e., websites).
  • Usage SEO tools like Semrush or Ahrefs to search your domain. These tools will frequently emerge close competitors to your domain.
  • Utilizing the same tools above, carry out natural research on your domain to see what keywords you are already ranking for. Search these keywords in Google and see what other domains come up.
  • Utilize these tools to identify the domain authority (DA) of your domain. Compare this to the other top-ranking domains to see which domains have an authority score that resembles your own.

Make sure to look at your known company competitors too.

These might or might not be ranking well in Google Browse, but it’s still worth a peek to see if they are targeting any high-priority keywords that your website should be targeting.

3. Conduct A Content Audit Of Your Website

Your next action is to carry out an audit of your existing site. This will allow you to analyze what content is carrying out well, and what content requires improvement.

Initially, start with your main service pages.

Use SEO tools like Semrush or Ahrefs once again to review the rank (position), performance, and keywords of each page. Recognize any pages that are ranking low, or not at all.

Then, discover “low-hanging fruit” pages. These are the pages that are ranking around position 5-10. They need less effort to optimize to reach those greater rank positions– compared to pages ranking at, say, place 59.

Next, use the exact same tools to conduct a “gap analysis” (most SEO tools have this function).

This compares your website’s efficiency to that of your closest rivals. It will show you a list of keywords that your rivals are ranking for that your site is not ranking for at all.

Lastly, develop a stock of what pages you already have, which need to be revised, and which you require to develop. Doing so will assist you stay arranged and stay on job when establishing your content strategy.

4. Strategy Your Content Silos

By this action, you will have a respectable concept of what pages you already have, and which pages are “missing out on” from your strategy (based upon the list of keywords you are not yet targeting).

From here, you will prepare what’s called “content silos”.

Here is the standard procedure:

  • Review an existing service page (if you have one) and optimize it as finest you can. Preferably, this is a page that’s currently performing well and is otherwise a “low-hanging fruit” page.
  • If you do not have any existing service pages, develop one based upon one of your high-priority keywords. Again, these ought to be a keyword that is suggested to attract your favored kind of cases.
  • Next, develop a “silo” of content around your primary page. To put it simply, produce brand-new pages that are topically related to your main service page, but that target a little various keywords (preferably, “long-tail”, lower competitors keywords).
  • Add internal links in between these pages and your primary service page.
  • Gradually, develop backlinks to these pages (through visitor posting, PR, content marketing, and so on)

Below is an example of a material silo approach for “personal injury:”

Image from author, November 2022

5. Identify Supporting Subjects

As part of your site content method, you’ll then want to create other supporting material pieces. This need to be content that provides worth to your possible customers.

Frequently asked questions, blog sites, and other service pages can support your primary pages.

For instance, if you are a DUI attorney, you may want to release a FAQ page that resolves the main concerns clients have about DUI law, or a post entitled “What to Do When You Get a DUI.”

There are a few tools you can use to research supporting subjects:

  • Semrush– Use this tool to identify untapped keywords, material topics, and more.
  • AlsoAsked — Determine other concerns individuals have looked for relevant to your main subject.
  • Address the Public– Utilize this search listening tool to identify subjects and concerns connected to your practice area.

Below is an example of how the full material silo can come together for “Los Angeles Car Accident Attorney:”

Image from author, November 2022 6. Build An Editorial Calendar Once you have all of your material ideas down on paper, it’s time to establish your

editorial calendar. This is essentially a plan of what material you need to create when you wish to release it, and

what keywords you prepare to target. This can be as simple as a Google Sheet or as elegant as a task management tool(like Monday.com or Asana). Here are a few ideas to get you started: Always prioritize main pages. These must be the first content pieces you create on your

site. Develop or modify your primary pages and

  • monitor their performance. Use Google Analytics and other SEO tools to keep your eye on how
  • your material is performing. Depending on spending plan and seriousness, you might start with all main pages, or go silo by silo. Determine which service pages are most important to you.
  • You can create all of your main pages at once, or develop the whole silo as you go. Keep a record of your target keywords. Just because you” optimize “for them does not suggest your content will immediately rank for your target keywords.
  • In your editorial calendar, keep an eye on the keywords you want to target– by page– so you have a record of your original SEO strategy. What Makes A Winning Law Practice Website Technique? The key to accomplishing seven figures with your law firm website is material. Content allows you to target

your perfect customers, attract your preferred cases, engage your audience, and so a lot more. A well-thought-out material method will empower your website

to accomplish more for your business than any other marketing channel could! Above, I outline a couple of steps to establishing this kind of

winning technique. But, accomplishing excellence requires time. I recommend keeping your eye on the reward, monitoring performance, and making updates as you go along. This will help you reach your desired result. More resources: Included Image: PanuShot/Best SMM Panel