Google Updates Display & Video 360 Account Level Suspension Policies

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Throughout the year, Google has made many updates and information to its disapproval policies.

These updates have actually mainly revolved around offering more context to marketers on the nature of advertisement disapprovals.

Previously this year, Google upgraded its ad location policy, unavailable video policy, and 3-strike guideline.

To round out the year, Google is updating its account-level suspensions for Show and Video 360 users in December 2022.

What’s Altering?

Google is updating the primary Disapprovals and Suspensions page to have actually a page devoted to Show and Video 360 users.

The new page will clarify what violations would constitute an account suspension. These consist of:

  • Preventing systems
  • Collaborated deceptive practices
  • Fake
  • Promo of unapproved pharmacies
  • Undesirable company practices
  • Trade Sanctions infraction
  • Sexually explicit material

While the new Display and Video 360 page isn’t offered yet, anticipate to see additional context on the offenses above to guarantee you avoid them.

Repeat Offenses Can Lead To Suspension

In addition to the noted offenses above, Google announced that a partner account might also run the risk of suspension.

If an advertiser within a partner account has been found to violate policies consistently, the account itself can be suspended. To be clear, this doesn’t imply any offense could get an account suspended.

Google’s statement mentioned that if the partner account or advertiser has “repeatedly or primarily participated in outright policy violations,” that would trigger suspension.

Per Google’s definition, egregious violations are:

  • “An offense so severe that it is illegal or postures considerable damage to our users or our digital marketing environment. Egregious offenses often show that the marketer’s general service does not adhere to Google Advertisements policies or that one offense is so serious that we can not run the risk of future exposure to our users.”

So, what can you do if that takes place?

The bright side is that the partner and marketer can appeal account suspensions if struck with one.

Summary

Google is continuously reviewing its advertisement and account policies and violations. Constant updates throughout the year have brought more clearness to advertisers around not just the nature of the displeasure but also more guidance on how to fix these infractions.

Since Google relies on both human interaction and automation to identify infractions, it’s constantly an excellent idea to spot-check your account for any disapprovals every week.

As Google presents the new policy page, we will update this article to consist of the link.

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