Google is bringing 2 brand-new metrics to GA4 properties that marketers can use when developing custom-made reports.
Google Analytics is adding two new metrics to GA4 properties that provide more insight into how many pages visitors view and
for how long they stay. Views per session and average session period are now available in Expeditions and Reporting Modification in
GA4. Views per session tracks the variety of app screens or webpages individuals take a look at during a single visit, while average session duration determines the time users invest in the site.
A statement from Carly Boddy, Product Manager at Google Analytics, demonstrates how to add these metrics when constructing custom reports:
Construct reports from scratch to meet your service needs in Reporting Modification with these new metrics now readily available #GA 4 pic.twitter.com/GZf3PcPtyS
— Carly Boddy (@carly_boddy) November 30, 2022
If you track views per session and average session period for Universal Analytics (UA) residential or commercial properties, there are a few key distinctions to understand relating to GA4.
You’re likely to see a distinction in session counts, which can differ from business to business based on the following elements:
- Geography: UA residential or commercial properties count a brand-new session at midnight even if the user hasn’t left, which implies session counts might be higher than GA4. Consider the time zones of your users and how likely they are to cross the midnight limit to restart a session.
- UTM Tagging: UTM tagging on your site will reset the session in UA, which indicates you might see a much greater count of sessions in UA than in GA4.
- Filters: The information in UA reporting might undergo view filters that omit data. The information in GA4 reporting for GA360 customers may be subject to filters that specify which data from a source residential or commercial property appears in a sub-property.
- Estimate: GA4 properties use an analytical estimate of the number of sessions on your website or app by estimating the number of special session IDs, while UA residential or commercial properties do not estimate the variety of sessions. GA4 properties more efficiently count sessions with high accuracy and low mistake rate.