Google Answers If Splitting A Long Post Might Lead To Thin Content

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In a Google Search Office Hours video, Googler Lizzi Sassman answered a question about thin content, clarifying a common misperception about what thin content actually is.

Thin Content

The word thin methods doing not have thickness or width.

So when we hear the term “thin content” it’s not uncommon to think of thin material as a web page with very little content on it.

The real definition of thin content is more along the lines of content that does not have any included worth.

Examples are a cookie cutter page that hardly varies from other pages, and even a website that is copied from a retailer or manufacturer with absolutely nothing additional added to it.

Google’s Item Review Update extracts, among other things, thin pages consisting of review pages that are just product summaries.

The trademark qualities of thin pages is that they lack creativity, are hardly different from other pages and/or do not offer any particular added value.

Entrance pages are a kind of thin content. These are websites developed to rank for specific keywords. An example can be pages developed to rank for a keyword expression and different city names, where all the pages are essentially the exact same other than for the names of the cities.

Are Short Articles Thin Content?

The person asking the concern would like to know if splitting up a long article into much shorter posts would lead to thin content.

This is the concern asked:

“Would it be thought about thin content if an article covering a lengthy topic was broken down into smaller sized posts and interlinked?”

Lizzi Sassman addressed:

“Well, it’s tough to understand without taking a look at that content.

However word count alone is not indicative of thin content.

These are two perfectly genuine methods: it can be good to have a thorough article that deeply explores a topic, and it can be equally simply as good to break it up into simpler to comprehend topics.

It really depends on the subject and the content on that page, and you know your audience best.

So I would concentrate on what’s most practical to your users and that you’re supplying enough worth on each page for whatever the topic might be.”

Dividing a Long Article Into Several Pages

What the person asking the question may have been asking is if was alright to divide one lengthy topic throughout multiple pages that are interlinked, which is called pagination.

With pagination, a site visitor clicks to the next page to keep reading the material.

The Googler presumed that the individual asking the question was splitting a long post into much shorter posts dedicated to the numerous topics that the prolonged post covered.

The non-live nature of Google’s brand-new variation of SEO office-hours didn’t allow the Googler to ask a follow-up concern to verify if she was comprehending the question correctly.

In any case, pagination is a fine way to break up a prolonged short article.

Google Search Central has a page about pagination best practices.


Included image by Best SMM Panel/Asier Romero

Listen to the Google SEO Office Hours video at the 12:05 minute mark