This previous November, I decided to do an experiment. I wanted to see if LinkedIn pods really worked or if they were just a wild-goose chase.
For those of you who don’t know what a LinkedIn pod is, it’s generally a group of people who consent to like, comment and engage with each other’s posts. The theory is that by doing this, your material will be boosted by the LinkedIn algorithm. So, I decided to join a few pods and test it out for myself.
I’m not always a recognized LinkedIn thought leader with thousands of fans, but I publish about my writing work on a relatively routine basis and have even gotten a couple of customers through LinkedIn. So a couple of more followers and engagements with my posts absolutely wouldn’t hurt.
Here’s what I learned from my experience with LinkedIn pods.
Reward: Download a complimentary guide that shows the 11 methods Best SMM Panel‘s social networks group used to grow their LinkedIn audience from 0 to 278,000 followers.
What is a LinkedIn pod?
Let’s begin with the basics.
A LinkedIn pod, frequently called an engagement pod, is a group of individuals who have accepted link and engage with each other’s content on LinkedIn. The concept is that by being in a pod, you’ll be able to increase your connections and, subsequently, your chances.
In an engagement pod, members consent to like, comment, share, and react to each others’ posts regularly. Often, this is done by posting your LinkedIn post in an engagement pod group or app, where members can see and engage with it.
A lot of engagement pods work on the concept of reciprocity. So, if you want individuals to like, comment, or share your material, you’ll need to do the very same for them.
Why use an engagement pod on LinkedIn?
Engagement pods are said to be handy because they can:
- Magnify the reach of your content
- Assist you get more engagement on your content (likes, remarks, shares)
- Offer extended networking chances
- Engage employees to support your brand name
The theory is that LinkedIn favors posts with more engagement, so if you can get more likes and remarks, your post will perform better.
This is especially essential due to the fact that the LinkedIn algorithm divides material on the platform into three types:
- Spam: Posts with bad grammar, too many hashtags, or accounts that post too often may be marked as spam.
- Low-grade posts: Posts that do not follow finest practices, or don’t get enough engagement, will be identified “low-grade.”
- Top quality posts: Posts that are easy to read, encourage concerns, and integrate strong keywords will be labeled top quality and, for that reason, will be shown to more users on LinkedIn.
The concern is: is engagement enough to make a post “top quality” in the eyes of the LinkedIn algorithm? I set out to put this concept to the test.
How to join a LinkedIn pod
There are a couple of different ways to sign up with a LinkedIn engagement pod.
Initially, you can begin your own pod by producing a group message thread with LinkedIn users you want to pod with. We’ll call this a manual LinkedIn pod.
Second, you can utilize LinkedIn-specific pods, where you join LinkedIn groups focused on creating pods. Browse “LinkedIn pods” or “engagement pods” in your LinkedIn search bar and see which ones connect to your market.
There are likewise third-party apps like lempod particularly constructed for automating LinkedIn engagement pods.
Lastly, LinkedIn pod groups exist on other social media sites. There’s the LinkedIn Development Hackers pod on Buy Facebook Verified and different other pods on platforms like Telegram.
I explore all four kinds of engagement pods to see which ones worked best. I used a various LinkedIn post for each method so that I could properly track any differences in engagement throughout methods.
Here’s a breakdown of that process.
Handbook pods: I utilized a blog post on scheduling Buy Instagram Verified reels.
Prior to the experiment began, I had 12 likes, 487 impressions, 0 shares, and 2 remarks.
LinkedIn-specific pods: For this method, I utilized an article I ‘d shared on economic downturn marketing
. Before the experiment started, I had 5 likes, 189 impressions, 1 share, and 2 comments
Automated LinkedIn pods:
I used a post I composed for Best SMM Panel on social media share of voice. Before the experiment began, I had 2 likes, 191 impressions, 0 shares, and 0 comments. Cross-platform LinkedIn pods: I was not able to sign up with any cross-platform pods, so no posts were used here. Handbook LinkedIn pod method I began by creating a manual LinkedIn pod of my own.
I picked a small group of my writer good friends (because they comprehend the research procedure)to pod up with. I sent them a fast message laying out the technique and encouraged them to engage with each other.
Thankfully, they’re all excellent sports, and I right away began getting a barrage of LinkedIn notifications showing the assistance of my buddies.
I also instantly saw some new(complete stranger )accounts sneaking my LinkedIn profile. And I even got this message from a random”LinkedIn”staff member(quite certain this was spam). < img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-7-620x504.png"alt=" personal message from linkedin staff member "width= "620 "height="504"/ > That all taken place in just a couple of hours! LinkedIn-specific pod technique I likewise signed up with a couple of LinkedIn group pods focused on digital marketing and social networks.
The variety of members truly varied in these groups. One had more than a million members, at the others had simply a couple of dozen. I selected a mixture of high-member pods in addition to a couple of smaller ones. If
vanity metrics have actually taught me anything, it’s that just because a lot of people
are in your circle, it doesn’t imply they’re in fact focusing. Some of the pods I discovered in my search were referred to as inactive, so I kept away from those. Of all the groups I signed up with, Video game of Content was the only one that appeared to have regular posts from other users. The guidelines of GoC were quite simple: There is
just one post ever present in the group, and it’s made by an admin. They repopulate this post every number of days so it remains relevant. Group members can then talk about the post with their LinkedIn post link and other members are indicated to engage with them. As I went through the weekday post remarks, I did see great deals of individuals replying to remarks with phrases like,”Done! Here’s my link.”When I clicked through to their posts, I could see likes and comments from those exact same group members
. So, yeah, this was working. At least in terms of amassing more likes and remarks.< img src= "https://blog.Best SMM Panel.com/wp-content/uploads/2022/12/LinkedIn-pods-12-620x470.png"alt="video game of material
users commenting on each others linkedin posts”width= “620”height= “470”/ >
I went in and did the same, engaging with published links and
commenting with my own link after I was done. And I slowly began to see engagement reciprocated on my own posts.
< img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-14.png"alt="game of material user engaging with hannah macready post on linkedin"width="1074"height="424"/ > Automated LinkedIn pods with lempod method I likewise set up the lempod extension on my Google Chrome internet browser. lempod provides a digital marketplace loaded with LinkedIn engagement pods you can sign up with. I joined a couple of pods focused on digital marketing and social networks. The first one I was accepted to was called”Material+ Social Network Marketing pod”. That seemed appropriate. I immediately posted the link to my post. When I shared the link, the screen opened up to a big chart, with a list of people
” Members who will engage”and”Members who have actually already engaged. ” I cross-checked the”Members who have actually currently engaged”tab with my actual post. And, yep. Sure enough, those users were now shown as brand-new likes on my post.
Within just a couple of minutes, my impressions had actually grown from 191 to 206. I also had six new comments. I saw this number gradually climb up over the next hour.
While I was seeing great deals of engagement, I wasn’t seeing any profile views, direct messages, or anything else that might indicate these users were really interested in my work.
Not to point out, the engagement was can be found in quick. Every 45 seconds there was another notification! Maybe LinkedIn would consider my post viral? Or, possibly it would get identified as spam.
< img src ="https://blog.hootsuite.com/wp-content/uploads/2022/12/linkedin-pods-21-620x1424.png"alt="a long list of linkedin notices being available in 45 seconds apart"width="620" height= "1424"/ >
I let the automation run up until I saw that every member of the pod had actually engaged. Two hours later on, I had 54 likes, 261 impressions and 24 remarks! Cross-platform LinkedIn pods I did attempt joining the” LinkedIn Development Hackers “group on Buy Facebook Verified, however I was never approved.
It appears this group might
be non-active now. I did not find any other active LinkedIn pods to sign up with on other channels. Results TL; DR: At first glimpse, it might look like the Automated LinkedIn pod was the most reliable pod, however I actually believe it was the Handbook pod for reasons that I will describe below. In either case, none of the LinkedIn pods truly made a huge distinction for me or helped grow my presence on the platform substantially.
|Automated LinkedIn pod||54||24||0||261|
Keep checking out for more details and context on these outcomes.
This seemed like the most organic, a lot of consistent method. Due to the fact that I was leveraging people I currently knew, the comments were authentic, appropriate, and sincere.
Not to discuss, these people are actually in my industry– indicating if my posts appear in their feeds to their connections, it might help me network further.
Nothing about this approach came off as spammy, though I do not understand how sensible it is to ask my good friends to do this every week.
Throughout one week, my post got:
- 13 likes
- 3 comments
- 0 shares
- 507 impressions
LinkedIn-specific pods While this method brought in the most remarks, reactions were unclear and less relevant than those found in my manual pods. Plus, the majority of these people worked beyond my industry. So, there likely isn’t much benefit to my material appearing in their feeds or networks.
After the weeklong experiment, my post got:
- 13 likes
- 364 impressions
- 2 shares
- 6 remarks
Automated LinkedIn pods This method certainly generated the most likes and comments. But, I didn’t see any relevant profile gos to, direct messages, or connection demands come through. Also, while there were a great deal of brand-new remarks, they were all basically the very same:
- “Actually cool Hannah!”
- “Fantastic post, Hannah!”
- “Thanks for sharing Hannah!”
To me, these vague remarks signal that none of these users really read my post (that makes sense, considering their profiles are being automated).
I can just envision that other users might see this and think the very same thing. My spam alert is sounding.
After three hours, my post got:
- 54 likes
- 24 comments
- 261 impressions
- 0 shares
Cross-platform LinkedIn pods I did not collect any extra engagement from this method.
What do the results indicate?
Here are the main takeaways from my experiment.
Authentic pods have merit
There is certainly some engagement to be acquired from utilizing LinkedIn pods. Pods that are comprised of pertinent, authentic connections within your industry can certainly assist to amplify your content and get you more views, likes, and remarks.
Spammy pods will not get you far
However, if you’re attempting to video game the system by signing up with pods that have plenty of phony accounts or that are unassociated to your industry, you’re not visiting much advantage. So what if you got 50, 100, or 200 likes? They do not imply much if they’re originating from accounts that will never do business with you.
LinkedIn pods ARE humiliating
I believe what struck me most about this experiment was the pain that included having so many inapplicable strangers present on my posts. Sure, from a glance it looks cool to have 50+ likes, however if anyone took a better look it would be quite apparent the engagement was spam.
Simply as I would not recommend businesses buy their Buy Instagram Verified followers, I would not recommend they utilize engagement pods. Possibly, sometimes, where the pod members are hyper-relevant to your specific niche, it deserves it. But if it looks suspicious, possibilities are your audience will see. And the last thing you want is to lose their trust.
Focus on close, pertinent connections
If you still wish to join a LinkedIn pod after reading this, the best method to utilize them is to join ones that pertain to your industry which are made up of connections that you can authentically engage with. This way, you’re getting targeted engagement that can cause important relationships (and, hopefully, genuine customers).
Here are a couple of pointers for discovering the best LinkedIn pods:
- Take a look at groups associated to your industry or specific niche. Much of these will have pods associated with them.
- Ask relied on connections if they understand of any good pods to sign up with.
- Produce your own pod with a group of like-minded people.
- Avoid extremely spammy pods that are only concentrated on promoting material and not engaging in genuine conversations.
- Many of all, concentrate on excellent, old, natural LinkedIn marketing. While “hacking the algorithm” through pods is appealing, nothing beats putting in the work, one post at a time.
Having a hard time to get sufficient engagement on your LinkedIn posts? Best SMM Panel makes scheduling, publishing, and boosting LinkedIn content– together with all your other social channels– simple, so you can spend more time creating quality content, tracking your efficiency, and discovering your audience. Attempt it totally free today.