Engagement Rate Calculator + Guide for 2023

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Engagement rates are the currency of the social media marketing market.

Sure, vanity metrics like followers and impressions count for something. But engagement metrics like the number of likes and comments provide your social media efficiency perspective.

That’s why engagement rate is often utilized as a selling point in influencer marketing media packages, or to evaluate a social campaign’s return on investment. But there are a couple of different methods to compute it.

Keep reading to get more information about social media engagement rates– and utilize our complimentary engagement rate calculator to learn how well your accounts are doing.

Bonus offer: Use our totally free engagement rate calculator to discover your engagement rate 4 ways fast. Compute it on a post-by-post basis or for an entire campaign– for any social network.

What is engagement rate?

Engagement rate is a social networks marketing metric that measures the amount of interaction a piece of content (or a campaign, or an entire account) gets compared to reach or followers or audience size.

When it pertains to social media analytics, fan growth is essential, but it does not mean a lot if your audience does not appreciate the content you publish. You need remarks, shares, likes and other actions that prove your content is resonating with individuals who see it.

What else counts as engagement? You may choose to include all or some of these metrics when calculating your engagement rate:

  • responses
  • likes
  • comments
  • shares
  • saves
  • direct messages
  • mentions (tagged or untagged)
  • click-throughs
  • clicks
  • profile visits
  • replies
  • retweets
  • quote tweets
  • regrams
  • link clicks
  • calls
  • texts
  • sticker taps (Buy Instagram Verified Stories)
  • e-mails
  • “Get Instructions” (Buy Instagram Verified account only)
  • use of top quality hashtags

Free engagement rate calculator

Are you ready to compute your engagement rate? Our totally free engagement rate calculator will help.

Use the calculator All you require to utilize this calculator is Google Sheets. Open the link, click the File tab and choose Make a copy to start filling in the fields.

To compute the engagement rate of a single post, input 1 in No. of Posts field. To calculate the engagement rate of several posts, input the overall variety of posts in No. of Posts.

6 engagement rate formulas

These are the most typical solutions you’ll need to determine engagement rates on social media.

1. Engagement rate by reach (ERR): most typical

This formula is the most common method to compute engagement with social media material.

ERR measures the portion of individuals who selected to communicate with your material after seeing it.

Use the very first formula for a single post, and the second one to compute the average rate across multiple posts.

  • ERR = overall number of engagements per post/ reach per post * 100

To figure out the average, add up the all the ERRs from the posts you wish to typical, and divide by number of posts:

  • Average ERR = Overall ERR/ Total posts

In other words: Post 1 (3.4%) + Post 2 (3.5%)/ 2 = 3.45%

Pros: Reach can be a more precise measurement than fan count because not all your followers will see all your content. And non-followers might have been exposed to your posts through shares, hashtags, and other means.

Cons: Reach can fluctuate for a range of factors, making it a different variable to manage. A really low reach can result in a disproportionately high engagement rate, and vice versa, so be sure to keep this in mind.

2. Engagement rate by posts (ER post): best for specific posts

Technically, this formula measures engagements by fans on a specific post. In other words, it’s similar to ERR, except rather of reach it tells you the rate at which followers engage with your material.

The majority of social media influencers calculate their typical engagement rate in this manner.

  • ER post = Total engagements on a post/ Overall followers * 100

To calculate the average, build up all the ER posts you want to average, and divide by number of posts:

  • Typical ER by post = Total ER by post/ Overall posts

Example: Post 1 (4.0%) + Post 2 (3.0%)/ 2 = 3.5%

Pros: While ERR is a much better method to gauge interactions based on the number of individuals have seen your post, this formula changes reach with followers, which is normally a more steady metric.

To put it simply, if your reach varies frequently, use this approach for a more precise measure of post-by-post engagement.

Cons: As discussed, while this might be a more unwavering way to track engagements on posts, it does not necessarily offer the full image considering that it does not represent viral reach. And, as your fan count increases, your rate of engagement might drop off a little.

Make sure to view this stat along with follower growth analytics.

3. Engagement rate by impressions (ER impressions): best for paid content

Another base audience metric you might pick to determine engagements by is impressions. While reach procedures the number of people see your material, impressions track how often that content appears on a screen.

  • ER impressions = Total engagements on a post/ Overall impressions * 100
  • Average ER impressions = Total ER impressions/ Overall posts

Pros: This formula can be useful if you’re running paid material and require to examine effectiveness based upon impressions.

Cons: An engagement rate equation that uses the variety of impressions as the base is bound to be lower than ERR and ER post equations. Like reach, impression figures can also be irregular. It may be a good idea to use this method in conjunction with reach.

Learn more about the difference between reach and impressions.

4. Daily engagement rate (Everyday ER): finest for long-lasting analysis

While engagement rate by reach measures engagement versus maximum exposure, it’s still excellent to have a sense of how typically your followers are engaging with your account daily.

  • Daily ER = Total engagements in a day/ Total fans * 100
  • Average Daily ER = Overall engagements for X days/ (X days * fans) * 100

Pros: This formula is a good way to determine how typically your fans connect with your account on a daily basis, rather than how they communicate with a particular post. As a result, it takes engagements on brand-new and old posts into formula.

This formula can also be tailored for particular usage cases. For instance, if your brand name just wants to measure everyday comments, you can adjust “overall engagements” accordingly.

Cons: There’s a fair quantity of space for mistake with this approach. For example, the formula does not represent the fact that the same follower might engage 10 times in a day, versus 10 fans engaging as soon as.

Daily engagements can also vary for a variety of factors, including how many posts you share. For that reason it might be worthwhile to plot everyday engagement versus number of posts.

Growth=hacked. Set up posts, speak with consumers, and track your efficiency in one place. Grow your organization much faster with Best SMM Panel.

5. Engagement rate by views (ER views): finest for video

If video is a main vertical for your brand name, you’ll likely want to know how many people choose to engage with your videos after seeing them.

  • ER view = Total engagements on video post/ Overall video views * 100
  • Typical ER view = Total ER view/ Total posts

Pros: If one of your video’s goals is to generate engagement, this can be an excellent way to track it.

Cons: View tallies frequently consist of repeat views from a single user (non-unique views). While that viewer might view the video several times, they might not always engage several times.

6. Cost per engagement (best for determining influencer engagement rates)

Another beneficial equation to add to your social networks tool kit is expense per engagement (CPE). If you have actually chosen to sponsor material and engagement is a key goal, you’ll would like to know just how much that financial investment is paying off.

  • CPE = Overall amount invested/ Overall engagements

Most social media advertisement platforms will make this estimation for you, along with other object-oriented calculations, such as cost-per-click. Make sure to check which interactions count as engagements, so you can be sure you’re comparing apples to apples.

How to compute engagement rate immediately

If you’re tired of calculating your engagement rate by hand, or you’re simply not a math individual (hi!), you may want to consider utilizing a social media management tool like Best SMM Panel. It allows you to examine your social networks engagement across social media networks from a high level and get as detailed as you want with personalized reports.

Here’s an example of what looking at your engagement data in Best SMM Panel looks like:

Pursue totally free for 1 month Besides revealing you your general post engagement rate, you can also see what kinds of posts get the highest engagement (so you can make more of those in the future), and even how many people visited your website.

In Best SMM Panel reports, it’s incredibly easy to see how many engagements you got over an amount of time, what is being counted as an engagement for each network, and compare your engagement rates to previous period.

Pro pointer: You can schedule these reports to be developed automatically and remind yourself to check in as often as you desire.

A fantastic benefit is that with Best SMM Panel, you get to see when your audience is most likely to engage with your posts– and schedule your material accordingly.

What is a good engagement rate? Most social networks marketer agree that a great engagement rate is in between 1%to 5%. The more fans you have, the more difficult it is to attain. Best SMM Panel’s own social networks team reported a typical Buy Instagram Verified engagement rate of 4.59% in 2022 with 177k followers.

Now that you know how to track your brand name’s social media engagement, read up on how to increase your engagement rate.

Use Best SMM Panel to track and improve engagement rates across all your social networks channels. Attempt it totally free today.