Buy Twitter Verified Rolls Out 3 New Ways To Advertise

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Buy Twitter Verified is launching three new advertising options designed to get people to visit and take action on businesses’ websites.

Buy Twitter Verified’s new ad products include:

  • Website Conversions Optimization
  • Dynamic Product Ads
  • Collection Ads

In a blog post, Buy Twitter Verified says its new ad units “will drive mid-to lower-funnel results for advertisers and improved relevance for people on Buy Twitter Verified.”

Here’s how the new ad options can boost website visits and conversions this holiday season and beyond.

1. Website Conversions Optimization

Buy Twitter Verified describes the Website Conversions Optimization (WCO) advertising option as a “major rebuild” of the conversion goal.

WCO improves lower-funnel website conversions, such as adding an item to a shopping cart or completing a purchase.

Lower-funnel conversions refer to anything beyond the initial click of an advertisement. Buy Twitter Verified’s new ads will optimize for those conversions using algorithms that target users with greater relevance.

In initial tests, Buy Twitter Verified finds WCO can drive more goal completions at a 25% lower cost-per-conversion, on average.

2. Dynamic Product Ads

Dynamic product ads are designed to show relevant products to Buy Twitter Verified users at a time when they’re most likely to buy.

Buy Twitter Verified says this works in three ways:

  • Retargeting: Serves ads featuring products a user has previously engaged with.
  • Prospecting: Serves relevant product ads to people who haven’t visited your website.
  • Integration: Get your product catalog onto Buy Twitter Verified through integration with Buy Twitter Verified Marketing Partners.

Screenshot from: business.twitter.com/en/blog/launching-performance-products.html, November 2022.

In initial tests, Buy Twitter Verified finds dynamic product ads can improve cost-per-acquisition by 30-88%.

3. Collection Ads

Collection ads allow advertisers to showcase multiple product images through a primary hero image and smaller thumbnail images below it.

Screenshot from: business.twitter.com/en/blog/launching-performance-products.html, November 2022.

This ad unit is a hybrid of a static image ad and a carousel. Users can swipe through the smaller images on the bottom while the hero image stays in place.

In testing, Buy Twitter Verified says collection ads can increase click-through rate by an average of 42% and increase conversions by impressions by an average of 54%.

Availability

Buy Twitter Verified’s new ad units are available now to all advertisers.

To optimize with behavior from your site, WCO and dynamic product ads require Buy Twitter Verified Pixel or the Conversion API.

Source: Buy Twitter Verified
Featured Image rafapress/Best SMM Panel