If you have not heard, Looker Studio has changed the popular Google Data Studio brand name.
While Google Data Studio made reporting easier for numerous online marketers, it definitely had its constraints.
As a brand’s marketing strategy evolves and ends up being more complicated, so does the elegance of its reporting needs.
If you’re anything like me, you’re likely tired of spending hours upgrading the exact same spreadsheets each month.
Sometimes, more time is spent pulling a report than providing real insights.
When this happens, we’re doing an injustice by spending more time “doing” and less time in fact analyzing the information.
There has to be a much better method, right?
This in-depth Looker Studio guide will teach you how to develop and tailor action-oriented reports based upon your own information.
What Happened To Google Data Studio?
Initially presented in beta mid-2016, Google Data Studio is a complimentary data visualization tool.
Numerous online marketers have actually used this tool for many years to combine and picture information sets from multiple channels.
Now, you’ll discover that Data Studio is no longer referenced. Where did it go?
Google officially rebranded its Information Studio product to be called Looker Studio in October 2022.
In their main statement, Google mentioned:
“We are unifying our organization intelligence product family under the Looker umbrella, combining Looker, Data Studio, and core Google innovations like expert system (AI) and artificial intelligence (ML). Looker Studio is still complimentary, and has the very same functions as Information Studio.”
What Is Google Looker Studio?
Google Looker Studio (previously Data Studio) synchronizes all of your data sources into one unified reporting experience.
It enables users to create useful and visual control panels that are easy to interpret, share, and personalize.
Essentially, Looker Studio assists go beyond data visualization. It’s intended to help online marketers make more data-driven decisions for their customers and brands alike.
Currently, Looker Studio supports over 800 various information sources, together with 600+ information adapters.
Looker Studio Vs. Data Studio
While Looker Studio promotes a lot of the exact same features as the former Data Studio, the brand-new name likewise brings new features.
- Free variation and Pro version (paid).
- Different modeling method (LookML).
- Looker integration with Google Sheets.
- More flexible data modeling functions.
- Supports 50+ SQLs and databases.
- Merging features from different information sources.
Among the key distinctions in between Looker and Data Studio is the way information is designed. Looker Studio utilizes LookML (Looker Modeling Language).
The 2nd essential distinction that a lot of online marketers will gain from is the new and enhanced information merging features from Looker.
In Data Studio, it enabled information sources to be blended.
However, the most significant disadvantage of this was that the mixing feature was based on a left external sign up with and typically didn’t mix data in such a way that online marketers needed.
It was a tedious procedure that left many to spend more time manually importing their data into a Google Sheet, then connecting that source to Data Studio.
Sounds discouraging, best?
Looker Studio, on the other hand, needs SQL databases to incorporate any source. This indicates that raw data is entered a database, making it much easier for Looker to merge data from various sources.
The result? A faster, more significant method to visualize information from all your various marketing sources in an easy-to-digest format.
Getting Started With Looker Studio
There are a couple of key locations to guarantee your very first Google Looker Studio report is a success. These consist of:
- Choosing a template or dashboard.
- Connecting information sources.
- Choosing metrics that matter.
- Sharing reports.
Looker Studio Templates
The very first thing to do is to select a design template.
To access Looker Studio, go to Looker Studio utilizing your preferred Google Account. This need to be the account that you access your Google Analytics, Browse Console, Google Advertisements, and so on.
Looker Studio supplies a variety of design templates to get you started.
If you’re brand-new to Looker Studio, it is necessary to pick a template based on the type of information being portrayed.
Screenshot from Looker Studio, December 2022 With any design template, you have the capability to personalize items and font styles to create a more consistent report. The appeal of these reports is that several pages can be added. Don’t feel like your whole marketing story needs to be
revealed on one page! Every customer has various requirements, and their reporting needs to be no different. The most efficient path I have discovered is to use and fine-tune different dashboards based on who the
desired audience is. For instance, I may develop a different dashboard or report page if I’m speaking with a CMO vs. an Item Marketing Supervisor. Why?
Depending upon the function of who you’re speaking to, they will understand and translate data in various methods.
A CMO, for instance, does not require to know the “in the weeds” data. They need to know what channels are working, what’s not, and if they’re on track to meet their objectives.
Link A Data Source
Now that you have actually selected a design template, it’s time to connect your information sources.
To include a port to your design template, go to Resource on top navigation, then click Manage included information sources. Then, you’ll click + Add An Information Source.
Screenshot from Looker Studio, December 2022
There are currently 24 various Google adapters, such as Google Analytics, Google Advertisements, Google Sheets, BigQuery, and more.
However, you’re most likely using other platforms like social media, third-party tools, CRM systems, and more.
For those non-Google ports, Looker Studio can connect over 650 various information sources from their partner adapters!
Screenshot from Looker Studio, December 2022 By using the ports, it takes the manual jobs and syncs all data for you! It ‘d be difficult to list all the readily available data sources here, however a few of the main ones I’ve utilized in the past include: Supermetrics adapters for: Buy Facebook Verified+Buy Instagram Verified Insights. Microsoft Advertising. Ad +Google Analytics
- Data. Position Tracking.
- And a lot more.
- SEOMonitor. CallRail.
Bear in mind that many of them: Additional cost. Can decrease reports. Metrics are sometimes deprecated,
- indicating it is essential
- to remain on top of any changes to your report and rebuild metrics if needed. When including an information source, you’ll be asked to license the connection in between accounts.
Choosing Metrics That Matter Speaking of metrics– they matter. Let’s be genuine, the worst is when customers open reports and
see a total data dump. While Looker Studio is totally adjustable, this does not indicate we need to be showing all metrics available. Does your client care about return on marketing spend (ROAS)? Be sure to consist of
metrics such as spend and earnings. How about total brand awareness? Consist of pre-click metrics such as impressions, clicks, CTR, view rate, etc.
By communicating the proper metrics and insights based on objectives, it shows the customer that you are listening to them. A win-win for everyone!
How To Modify A Report
Now that you’ve connected your information sources, it’s time to customize that report!
Let’s evaluate this Google Ads template as an example.
Initially, you’ll wish to make certain you remain in the “Edit” mode and not “View.”
Screenshot from Google Advertisements, December 2022
You can begin personalizing your report by utilizing the information field sets on the right-hand side.
If you’ve selected a template like the one above, the primary step is to change the data source for each chart you wish to select.
Screenshot from Google Ads, December 2022 From there, you can choose from any of the various
information fields from your selected information source to alter any visualization. Not only can you produce and modify charts and tables in Looker Studio, however the ability to pick the look and feel of a report is a game-changer for customers. It offers a sense of consistency across an organization.
A couple of ways to individualize the design of your report consist of: Font style and background color. Altering contrast metric colors. Text cushioning to align either
The style changes will use to all choices. Another time-saver! In this example, I changed the report background
, scorecard colors, and label typefaces to create brand name standard consistency:< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-style-changes-6394d61d463a0-sej.png"alt =" An Extensive Guide To Get Going With Looker Studio(The New Google Data Studio )"/ > If you’re brand-new to Looker Studio
, it will require time, experimentation, and perseverance to
produce a report visual that satisfies your reader’s expectations. Do not get discouraged along the method! Adding Report Filters An efficient method to group multiple visualizations together is by including report and page filters. For example, if you desired all tables and charts to change when editing the date variety, you might add a Date Variety icon and set it to “Report Level.”
This suggests that if the report is comprised of multiple pages, whenever the date range is upgraded, all chart information updates together with it.
For instance, if you wished to dive into Project Type performance, there’s a filter for that!
Merely navigate to the toolbar and select Add a control > Drop-down list and add the Control field of “Campaign type” as your filter.
< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/campaign-type-filter-6394d7f8803d6-sej.png" alt ="Select various filters for your information to drill down more granularly."/ > This permits you to filter the information on that particular page by project type.
For instance, if you wanted to show how Browse carries out compared to Buy YouTube Subscribers, you ‘d select from the dropdown in
that filter. By default, filters included are at a page level. If you want to make the filter report-level( suggesting the filter would appear on each page of your report), just right-click the filter and choose Make report-level.
Develop A Chart
If you’ve gotten comfy with your Looker Studio experience, let’s dive into how to produce a chart from scratch.
The benefit of producing a customized chart is that you’re in complete control from the beginning of imagining precisely what matters most.
The first step is to consider who will be reading this report. Remember to include what data is essential to them.
Your chart needs to tell a story, and it’s up to you to imagine that successfully.
For instance, you may wish to add an “Overview” table that includes the primary metrics or essential performance signs (KPIs) that matter to them.
To create a chart, click on “Insert,” which will reveal you all the various charts to choose from. These consist of:
- Time series.
- Bar chart.
- Pie chart.
- Bullet charts.
- Far more.
In this example
, I want to choose an easy bullet chart to add to my CMO Overview page. The goal of this chart is to show if we fulfilled our
monthly objective of app installs. The initial step is to pick the metric you’re determining. In this case, I chose” Installs.” To make this bullet chart efficient, you need to add your target/goal. Make sure to examine the box that says”Show Target.”Then, I input different range limitations to show the development.
I kept the last variety the like the target value. You can also put the last range as a higher value than your target, especially if you exceed that target value.
So, what does this chart say? It represents that our goal was 5,500 app installs for the month of November. According to the bullet chart, they were close to hitting their objective but didn’t quite make it.
Often simple charts are all you require to represent the necessary data. Like all other aspects of Looker Studio, you can customize the design of any chart, table, or aspect as I did above.
The following alternatives are offered for sharing a Looker Studio report:
- Invite individuals.
- Set up email shipment.
- Get report link.
- Embed report.
- Download report.
< img src="https://cdn.Best SMM Panel.com/wp-content/uploads/2022/12/looker-studio-sharing-options-6394dddd6bc0e-sej.png" alt ="An Extensive Guide To Start With Looker Studio(The New Google Data Studio)"
/ > If you wish to invite people to access the report in genuine time, it’s important to inspect the share settings. To add someone via email, it must be a Google account email. They can be added as a “Audience”or an”Editor.”
- Another data safety measure Looker Studio included was how links to the report can be shared. You can select from: Limited. Only people who you have actually shared the report with can open the link. Unlisted. Anybody on the web with the link can see(or edit– pick this setting thoroughly). Public. Anybody on the internet with the link can discover and view(or modify– choose this setting thoroughly).
Another cool function Google added is the alternative to limit sharing in the following choices. In the share settings, click on the”equipment”icon in
- the right-hand corner: Prevent editors from altering access and adding new people.
- Disable downloading, printing, and copying for viewers.
< img src ="// www.w3.org/2000/svg%22%20viewBox=%220%200%20618%20175%22%3E%3C/svg%3E" alt="A Thorough Guide To Get Going With Looker Studio (The New Google Data Studio)" width="618" height="175" data-src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-report-access-settings-6394dfae91a4e-sej.png"/ >< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-report-access-settings-6394dfae91a4e-sej.png" alt="A Thorough Guide To Begin With Looker Studio (The New Google Data Studio)"/ > I generally suggest checking the first box to avoid editors from changing gain access to or adding brand-new individuals.
By doing so, it permits us to preserve control of the report settings and the stability of report modifications.
Get Started With Looker Studio Now
Hopefully, this introduction to Google Looker Studio will empower you to feel more confident in producing customized reports for your clients and brand names.
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