7 Ways To Utilize Google Trends For SEO & Content Marketing

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Google Trends is a remarkably beneficial tool for keyword research, particularly when using sophisticated search choices that are essentially concealed in plain sight.

Check out the different Google Trends menus and options and find seemingly endless methods to gain more keyword search volume insights.

Discover new ways to open the power of one of Google’s essential SEO tools.

The Value Of Google Trends

While Google Trends is precise, it does not show the amount of traffic in real numbers.

It reveals the varieties of inquiries made in relative percentages on a scale of no to 100.

Unlike Google Trends, paid SEO tools provide traffic volume numbers for keywords.

However those numbers are only estimates that are extrapolated from a mix of web traffic information providers, Google Keyword Organizer, scraped search engine result, and other sources.

The clickstream information normally originates from anonymized traffic information gotten from users of certain pop-up blockers, browser plugins, and some complimentary anti-virus software.

The SEO tools then use a calculation that represents their finest guess of how that data correlates with Google keyword search and traffic volume.

So, despite the fact that paid SEO tools provide price quotes of keyword traffic, the data provided by Google Trends is based on actual search questions and not guesses.

That’s not to say that Google Trends is much better than paid keyword tools. When used together with paid keyword tools, one can get a near-accurate concept of real keyword search volume.

There are other functions in Google Trends that can help dial in accurate division of the keyword data that helps to comprehend what geographical locations are best for promotional efforts and also discover brand-new and trending keywords.

How To Utilize Google Trends For SEO

1. Get More Accurate Data By Comparing Keywords

Google Trends shows a relative visualization of traffic on a scale of no to 100.

You can’t truly know if the pattern is reporting hundreds of keyword searches or thousands since the graph is on a relative scale of absolutely no to one hundred.

However, the relative numbers can have more meaning when they are compared with keywords for which there are known traffic levels from another keyword expression.

One way to do this is to compare keyword search volume with a keyword whose precise traffic numbers are already known, for example, from a pay per click campaign.

If the keyword volume is specifically big for which you do not have a keyword to compare, there’s another way to discover a keyword to use for contrast.

A contrast keyword doesn’t need to be related. It can be in an entirely different vertical and could even be the name of a trending celebrity.

The crucial thing is the basic keyword volume data.

Google releases a Google Trends Daily Trends website that shows trending search queries.

What works about this page is that Google offers keyword volumes in numbers, like 100,000+ searches each day, etc.

Example Of How To Pinpoint Search Volume

I’m going to utilize the search phrase [how to slim down] as an example of how to use Google Trends to get a close concept of actual search volume.

The method I do it is by using known search volumes and comparing them to the target keyword phrase.

Google supplies search volumes on its trending searches page, which can be adjusted for what’s trending in any nation.

On this specific day (September 22, 2022), the starlet Ana De Armas was trending with 50,000+ searches, and the American ex-football gamer (keyword phrase [Bret Favre News] was trending with 20,000+ searches.

Action 1. Discover Search Patterns For Target Keyword Phrases

The target keyword phrase we’re looking into is [how to reduce weight]

Below is a screenshot of the one-year pattern for the target keyword expression:

Screenshot from Google Trends, September 2022

As you can see, it’s a fairly steady pattern line from September 2021 to September 2022.

Then I included the 2 keyword expressions for which we have a close search volume count to compare all three, but for a 24-hour period.

I utilize a 24-hour time period because the search volume for our contrast keywords is trending for this one day.

Screenshot from Google Trends, September 2022 Our target keyword phrase, with a red trend line, is best in the middle, in between the keyword phrases [Ana De Armas](blue) and [Bret Favre News](yellow).

What the above comparison tells us is that the expression [how to slim down] has a keyword volume of more than 20,000+ searches however less than 50,000+ searches.

The relative search volume of [how to lose weight] is 50% of the keyword phrase [Ana De Armas]Because we understand that [Ana De Armas] has a search volume of roughly 50,000+ searches on this particular day, and [Bret Favre News] has a search volume of 20,000+ questions on the very same day, we can state with affordable precision that the keyword phrase, [how to reduce weight] has roughly a daily search volume of around 30,000 on an average day, offer or take a couple of thousand.

The real numbers might be higher because Google Trends shows the low and high at particular points of the day. The overall for the day is very likely higher.

The above hack isn’t 100% precise. But it’s enough to give a strong ballpark idea and can be used to compare to and validate extrapolated data from a paid keyword research study tool.

Related: How To Do Keyword Research For SEO

2. Discover Insights From Time-based Trends

There are two general ways to take a look at the keyword information: extended across over longer periods of time and shorter period.

Long Period Patterns

You can set Google Trends to reveal you the traffic trends stretching back to 2004. This is important for revealing you the audience trends.

  • Upward Long-Term Trends: If a pattern is regularly going up, this indicates you require to focus energy on creating material for this pattern.
  • Down Long-Term Trends: If the trend line is gradually moving down, then it may be a signal that audience material consumption is changing.

For instance, review this five-year pattern for [WordPress] the search term, WordPress the software application, and WordPress the site:

Screenshot from Google Trends, September 2022

There’s a clear down trend for WordPress in all 3 variations.

The down trend encompasses associated expressions such as:

  • WordPress styles.
  • WordPress plugin.
  • WordPress hosting.

There are many reasons search trends go down. It can be that individuals lost interest, that the interest went somewhere else or that the pattern is obsolete.

The digital electronic camera product classification is a fine example of a down spiral caused by a product being changed by something else.

  • The digital cam caused the decline in look for standard analog electronic cameras.
  • The iPhone began the downward spiral of the digital camera.

Knowing which method the wind is blowing might assist a content online marketer or publisher understand when it’s time to bail on a subject or product classification and to pivot to upward-trending ones.

Related: Content Marketing: The Ultimate Novice’s Guide

3. Associated Topics And Questions

Google Trends has two fantastic features, one called Related Topics and the other Related Queries.


Topics are search questions that share a principle.

Recognizing related subjects that are trending upwards is useful for finding out how an audience or consumer demand is moving.

This details can, in turn, provide concepts for material generation or new product choices.

According to Google:

“Associated Subjects

Users looking for your term also looked for these subjects.

You Can View by the Following Metrics

Top– The most popular topics. Scoring is on a relative scale where a worth of 100 is the most typically browsed subject and a worth of 50 is a subject browsed half as frequently as the most popular term, and so on.

Rising– Associated topics with the most significant boost in search frequency since the last time period.

Outcomes marked “Breakout” had a remarkable boost, probably since these topics are new and had few (if any) prior searches.”

Related Queries

The description of Related Queries resembles that of the Associated Subjects.

Leading inquiries are normally the most popular searches. Increasing Questions are questions that are becoming popular.

Screenshot from Google Trends, September 2022

The information from Rising Queries are terrific for remaining ahead of the competition.

4. Short-Term Patterns Can Bring Enormous Traffic

Viewing keyword patterns in the brief view, such as the 90-day and even 30-day view, can reveal important insights for capitalizing on rapidly altering search trends.

There is a ton of traffic in Google Discover in addition to in Google News.

Google Discover is tied to trending subjects associated with searches.

Google News is of the minute in regards to existing events.

Websites that target either of those traffic channels take advantage of knowing what the short-term trends are.

A benefit of viewing short-term trends (thirty days and 90 patterns) is that certain days of the week stand out when those searches are popular.

Understanding which days of the week interest spikes for a provided topic can help in planning when to release particular sort of subjects, so the material is right there when the audience is searching for it.

5. Keywords By Classification

Google Trends has the functionality for narrowing down keyword search question inventory according to category subjects.

This offers more precise keyword data.

The Classifications tab is very important since it refines your keyword research study to the right context.

If your keyword context is [autos], then it makes good sense to properly improve Google Trends to reveal simply the information for the context of car.

By narrowing the Google Trends information by classification, you will be able to discover more precise details associated to the subjects you are looking into for material within the proper context.

6. Identify Keyword Data By Location

Google Trends keyword information by geographical area can be used for determining what locations are the very best to outreach to for website promo or for customizing the content to specific regions.

For example, if particular type of items are popular in Washington D.C. and Texas, it makes sense to intend advertising activity and localized material to those locations.

In truth, it might be helpful to focus link-building advertising activities in those locations initially considering that the interest is higher in those parts of the nation.

Keyword appeal info by area is important for link building, content production, content promo, and pay-per-click.

Localizing material (and the promotion of that material) can make it more appropriate to the people who are interested in that material (or product).

Google ranks pages according to who it’s most appropriate, so integrating geographical subtlety into your material can help it rank for the many people.

7. Target Browse Intents With Browse Types

Google Trends gives you the capability to additional refine the keyword information by segmenting it by the kind of search the data comes from, the Search Type.

Refining your Google Trends research study by the type of search permits you to eliminate the “noise” that might be making your keyword research fuzzy and help it become more accurate and meaningful.

Google Trends data can be fine-tuned by:

Screenshot from Google Trends, September 2022

Buy YouTube Subscribers search is a fantastic way to determine search patterns for material with the word “how” since a great deal of individuals search on Buy YouTube Subscribers utilizing phrases with the words “how” in them.

Although these are searches performed on Buy YouTube Subscribers, the patterns data works because it shows what users are trying to find.

A Google Trends search for how, what, where, when, why, and who reveals that search inquiries beginning with the word “how” are by far the most popular on Buy YouTube Subscribers.

Google Trends limits comparisons to five keywords, so the following screenshot omits that word.

Screenshot from Google Trends, September 2022 If your keyword expressions include training material that utilizes words like” how to,”refining your research with the Buy YouTube Subscribers search type might offer beneficial insights.

For example, I have found that Buy YouTube Subscribers Search programs more relevant “related topics” and “associated inquiries” information than looking into with “web search” selected.

Here’s another example of how utilizing different kinds of search types helps refine Google Trends information.

I did the same how, what, where, when, why, and who searches however this time utilizing the News Browse refinement.

Screenshot from Google Trends, September 2022 The search patterns in Google News are remarkably various than the search patterns on Buy YouTube Subscribers. That’s because individuals want to know the”what “and”how”kinds of details in Google News. When producing content associated to news, recognizing the appropriate angle to report

a news product is important. Understanding that the words”what”or” who”are most pertinent to a subject can be helpful for crafting the title to what the readers are most interested in. The above is the view of search queries for the past 90 days. When the exact same keywords are

searched utilizing the 5-year viewpoint, it ends up being clear that the “who”

type keywords tend to spike according to current events. As an example of how current occasions influence trends, the greatest spike in searches with the word”who”

happened in the days after the 2020 presidential election. Every Browse Type question improvement reveals a different aid to fine-tune the outcomes so that they show more precise info. So

, offer the Search Type selections a shot because the details that is offered might be more accurate and helpful

than the more general and potentially noisy”web search “version. Unlock The Hidden Power Of Google Trends Free tools are typically considered to be less useful than paid tools. That’s not necessarily the case

with Google Trends. This post lists seven methods

to discover useful search-related trends and patterns that are absolutely precise, more than some search-related information from paid tools.

What’s especially noteworthy is that this short article just begins to scratch the surface of all the details that’s readily available. Check out Google Trends and learn extra methods to blend various search patterns to get a lot more helpful info. More Resources: Included Image: Studio Romantic/Best SMM Panel