30 Content Marketing Data You Should Know

Posted by

Material continues to rule most marketing strategies, and there is evidence to support my assertion.

Basically, content marketing is a crucial element of any digital marketing method, whether you’re running a little regional business or a large multinational corporation.

After all, material is indisputably the extremely lifeblood upon which the web and social media are based.

Modern SEO, for all intents and functions, has efficiently become optimized content marketing as Google demands and rewards companies that create content showing Proficiency, Authority, and Dependability to the benefit of their customers.

Content marketing involves producing and sharing valuable, appropriate, amusing, and consistent material in different text-based, video, and audio formats.

The main focus needs to be on drawing in and retaining a clearly specified audience, with the supreme goal of driving rewarding client action.

But with a lot content being produced and shared every day, it’s important to stay updated on the most recent patterns and best practices in material marketing to keep pace.

To assist you do simply that, here are 30 content marketing statistics I believe you should understand:

Material Marketing Use

How many companies are leveraging material marketing, and how are they planning to find success?

  1. According to the Material Marketing Institute, 73% of B2B marketers and 70% of B2C online marketers use content marketing as part of their total marketing method.
  2. 91% of marketing pros surveyed by Semrush attained success with their content marketing in 2021.
  3. A B2B Content Marketing Research Study carried out by CMI discovered 40% of B2B online marketers have actually a recorded content marketing strategy; 33% have a strategy, but it’s not recorded, and 27% have no strategy whatsoever.
  4. Half of all online marketers say they outsource some material marketing.
  5. The pandemic increased content usage by 207%.

Content Marketing Method

What techniques are content online marketers utilizing or discovering to be most effective?

  1. 83% of marketers believe it’s more efficient to develop greater quality content less often.
  2. In a 2022 Statista Research Study of marketers worldwide, 62% of respondents stated they thought it was necessary to be “always on” for their customers, whereas 23% believed content-led communications were most effective for personalized targeting purposes.

Kinds of Material

Material marketing was associated with posting blogs, but the web and content have actually evolved into audio, video, interactive, and meta formats.

Here are a couple of statistics on how the various types of content are trending and carrying out.

  1. The top three kinds of material being developed by marketing teams in 2022 included videos, blogs, and images.
  2. Short articles/posts (83%) and videos (61%) are the leading two content types that B2C online marketers used in the last 12 months. Their usage of long-form short articles increased to 42% from 22% last year.
  3. Short-form video content like Buy TikTok Verifieds and Buy Instagram Verified Reels is the most effective type of social media material.
  4. 40.8% of online marketers said initial graphics (infographics, illustrations) helped them reach their marketing objectives in 2020 (Source: Venngage)
  5. 72% of B2C marketers expected their company to purchase video marketing in 2022. (Source: CMI)
  6. Brief content (300-900 words) attracts 21% less traffic and 75% less backlinks than short articles of average length (900– 1200 words.) (Source: Semrush State of Content Marketing 2022)
  7. Interactive material sees 52.6% more engagement than fixed material, with purchasers spending approximately 8.5 minutes viewing static material items and 13 minutes on interactive material items. (Source: Mediafly)

Material Circulation

It is not just sufficient to develop and release material.

For a content strategy to be effective, it needs to include dispersing content via the channels frequented by a service’s target market.

  1. Buy Facebook Verified was the top circulation channel for B2C marketers in the past 12 months and the channel that drove the best results. (Source: CMI)
  2. B2B online marketers reported to CMI that LinkedIn was the most typical and top-performing natural social networks distribution channel.
  3. 80% of B2B marketers who use paid circulation usage paid social networks advertising (Source: CMI)

Material Usage

Once content reaches an audience, it is necessary to comprehend how an audience takes in the material or acts as a result.

  1. A 2021 DemandGen study revealed 62% of those making B2B purchase choices stated they relied more on practical material like case research studies and visual material, such as webinars, to assist their purchasing decisions and citing a higher emphasis on the trustworthiness of the source.
  2. Purchasers want to spend no greater than 5 minutes evaluating most content formats. (Source: DemandGen Material Preferences Survey)
  3. In a current post, blog writer Ryan Robinson reports the typical reader spends 37 seconds reading a blog site.
  4. 65% of participants to DemandGen’s study said they provide more credence to peer reviews, user-generated content, and third-party publications/analysts vs. company-generated material.

Content Marketing Efficiency

One of the main factors content marketing has actually taken off is its capability to be determined, enhanced, and connected to a return on investment.

  1. B2C marketers reported to CMI the leading 3 objectives content marketing assists them to attain are creating brand name awareness, building trust, and informing their target audience.
  2. Content marketing creates three times as many leads as traditional outgoing marketing however costs 62% less (Source: CMI).
  3. 56% of online marketers who utilize blogging say it’s a reliable strategy, and 10% state it generates the best ROI (return on investment). (Source: Hubspot blog site research)
  4. Over 60% of marketers determine the success of their material marketing technique through sales. (Source: Hubspot State of Marketing Report, 2021)

Content Marketing Budgets

Budget modifications and the willingness to purchase particular marketing strategies are great indications of how popular and effective these strategies are at a macro level.

The following statistics certainly seem to show marketers have actually purchased into the worth of content.

  1. 61% of B2C marketers in CMI’s 2021 research study said their 2022 material marketing budget plan would exceed their 2021 budget.
  2. 22% of B2B marketers stated they invested 50% or more of their total marketing budget plan on material marketing. Furthermore, 43% saw their content marketing budget plans grow from 2020 to 2021, and 66% expected them to grow again in 2022. (Source: CMI)


All kinds of marketing included challenges connected to time, resources, competence, and competition. Recognizing and dealing with these challenges head-on with well-thought-out methods is the best method to conquer them and recognize success.

  1. Top challenges consisted of “bring in quality leads with our content” (41%), “generating enough traffic and promoting our content” (39%), “producing material that resonates with our audience” (31%), and “proving the ROI of our material” (30%). (Source: Semrush’s State of Content Marketing 2022)
  2. Changes to SEO/search algorithms (64%), modifications to social networks algorithms (53%), and information management/analytics (48%) are among the top issues for B2C online marketers. (Source: CMI)
  3. 47% of individuals are seeking downtime from internet-enabled devices due to digital fatigue (Source: EY Survey)

Time To Start

As you can clearly see and maybe have actually currently realized, material marketing can be an extremely reliable and affordable way to create leads, construct brand awareness and drive sales.

Those happy to put in the work of developing a recorded material method and executing it by producing, dispersing, and enhancing high-value, pertinent customer-centric content can reap significant organization rewards.

More resources:

Featured Image: Deemak Daksina/Best SMM Panel